// WHAT WE DO

AOK Group is a strategic branding consultancy that works with disruptive, fast-growing startups seeking brand refresh, growth, and launch support. We believe that nothing lasts forever. Technology, products, and brands all need reinvention regularly. If you’re not reassessing, redefining, and evolving in an ongoing way — you wont be able to hold onto customers or place in the market. You hire us to reinvent the why, ground your brand identity in insights and ignite your launch and growth.

  • FOUNDER & PRINCIPAL STRATEGIST
    Lexie Kier is Principal Strategist and Founder of AOK Group. Before AOK Group, Lexie launched German fintech startup LaterPay in the USA as their Managing Director. Before LaterPay, Lexie founded her first tech startup, Cuurio– a strategic partnership marketplace connecting large brands with emerging platforms. Cuurio was backed by angel investment from Gary Vaynerchuk who Lexie worked for at VaynerMedia building strategy for brands like Zappos, Green Mountain Coffee, Kraft Foods, and Pepsico. Before Cuurio and Vayner, Lexie kicked off her career with a decade of digital strategy for S&P 500 brands. Today she serves as a startup adviser, venture partner, accelerator mentor, and board member. She is proud to have helped AOK clients raise over $300M in funding. Lexie lives and works in Manhattan with her daughter, husband, and house plants, and cares deeply about helping female & minority founders get access to capital.

  • STRATEGY DIRECTOR
    Moira Manuel is Strategy Director at AOK Group. She is an expert in traditional and digital marketing and is a graduate of political science. Moira heads account management and strategy across AOK and is more than happy to be down in the nitty gritty of a deck to get it to near perfection.

    Prior to AOK Group, Moira was Marketing Specialist for Bold Strategies, an e-commerce consultancy agency based in Arkansas, and was Senior Associate at a public relations firm in Cebu. In these roles, she discovered her knack for pitch decks and helping brands tell their story and purpose. In her free time, Moira loves exploring nature and learning about animals.

  • ASSOCIATE STRATEGIST
    Lily Belle Estes is Associate Strategist at AOK Group. She is an expert in digital design, intuitive brand tapestry (moodboard) creation, and has been a student of cultural psychology for over 6 years. Lily supports the creation of strategic deliverables across client projects at AOK Group and whips around Keynote and Google Slides like she was born to build decks. Before her current role, she served as an AOK Summer Strategy Fellow and since then, was promoted into her ongoing position.

    Prior to AOK Group, Lily worked for Pacific Sunwear as a sales associate for 2 years, where she discovered a passion for the intersection of retail, style, and customer experience. Lily lives and works between Los Angeles and Boulder— both of which have excellent Great Outdoors vibes she enjoys more than the actual sporty stuff. She enjoys creatively expressing herself through crafting and painting.

  • Pat is a multidisciplinary

AOK’s team of 14 is comprised of strategists, creatives, researchers, and sales engineers who handle end-to-end creative needs from deck design to copywriting, brand development, and crafting growth machines that scale.

To learn about open roles, click below:

// COMMITTED TO INCLUSIVITY

As we work to cultivate what’s coming next, we also look at ourselves. Our commitment to diversity and inclusion is ongoing and requires continued learning, training, and mentorship to ensure a more equitable world.

It’s Time To Grow.

Reach out to learn more about how AOK Group can help you.