GOGH

payment service — AI & tech

DEVELOPING A SIMPLE PAYMENT RECONCILIATION

Gogh Pay is a new AI-powered tool that helps small business owners grow their home service business and formalize their systems. Gogh allows businesses to automate their service payments and billing and manage customer communications in one spot while handling invoicing and reconciliation. Their app ensures that business owners can access and run their services from anywhere. Gogh strives to take care of all the hassles and behind-the-scenes work of running a small service business so owners can focus on growth.

WHAT WE DID

–  Brand Identity

–  Brand Personas

– Content Strategy

– Social Creative

– Product Strategy

– Go-to-market Strategy

– Social Ads

– Community Strategy 

– Pitch Deck 

– Pitch Coaching 

– One-Pagers

 

At The AOK Group, we wanted to build a product that attracts consumers by creating awareness, engages by educating and building credibility, retains by fostering relationships, and converts by generating end-user payments. We positioned Gogh as a tool to help small businesses grow, fostering a sense of partnership and community. Before Gogh’s release, we formulated strategic recommendations encompassing paid search, paid user testing and reviews, and paid partnerships to effectively generate exposure, establish credibility, and facilitate user acquisition.

The AOK Group has devised strategic recommendations for optimizing websites, landing pages, blogs, emails, mobile apps, and SMS, aimed at maximizing their impact and effectiveness. Our expertise extends to crafting compelling content tailored for prominent social media platforms such as Instagram, LinkedIn, and Facebook. Furthermore, we offer comprehensive press and PR tactical recommendations, along with valuable insights for speaking engagements, conferences, industry awards, and recognition. Our collaborative approach encompasses industry partnerships, collaborations, community involvement, and corporate social responsibility initiatives, all strategically designed to generate heightened awareness and establish Gogh as the preeminent resource and platform for small business owners, particularly those operating in the home service industry.